A friend recently asked me about my creative process. I had never given it much thought, and writing about it has been enlightening: there is a method to the madness I never noticed. Here is what I discovered:
The Design Process
When I first meet with clients onsite, looking at the wall, ideas flow easily. I see a lot of possibilities. This "spatial intuition" screeches to a halt when I sit down to my computer to actually create the design. For me, the design phase is the most difficult step in bringing an idea to fruition.
To make it over this hump, a deadline is required. I schedule the task on my calendar...